Over the past 4 years, Husky tools have been completely re-engineered, resulting in stronger, more resilient, more badass products. We were tasked with creating a campaign that reintroduced the brand to Home Depot Associates.

The rebranding campaign included 8 web films, countless posters, internal comms, custom notebooks, and a massive Peterbilt truck doing tough jobs across the country...
Husky tools / Mother NY
Director: James Frost
DP: David Myrick
Editor: Robert Ryang
Production Design: Eric Archer
Production: Honey Badger