Over the past 4 years, Husky tools have been completely re-engineered, resulting in stronger, more resilient, more badass products. We were tasked with creating a campaign that reintroduced the brand to Home Depot Associates.
The rebranding campaign included 8 web films, countless posters, internal comms, custom notebooks, and a massive Peterbilt truck doing tough jobs across the country...
The rebranding campaign included 8 web films, countless posters, internal comms, custom notebooks, and a massive Peterbilt truck doing tough jobs across the country...
Husky tools / Mother NY
Director: James Frost
DP: David Myrick
Editor: Robert Ryang
Mix: Rob Fielack
Production Design: Eric Archer
Production: Honey Badger
Director: James Frost
DP: David Myrick
Editor: Robert Ryang
Mix: Rob Fielack
Production Design: Eric Archer
Production: Honey Badger
![](https://freight.cargo.site/t/original/i/730f65c752629835a19ddcbbc483e52d9f642dc232139d9782f45c1aa35c20ef/THEWORLDOFHUSKY_SITE_7.jpg)
![](https://freight.cargo.site/t/original/i/adcbece18407f30685da51617236957f516d56a682a2f0f074a1e7a67d6d1b1e/truck.jpg)
![](https://freight.cargo.site/t/original/i/1cef8f8e675268c780a2cbc1b69bda7c8db02cb30ac30ba9059b0d2abaf129d3/IMG_5754_F_6_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/6eabb6f0818ccedba4524b174421b498063b00cdb6ccea57e587ed14502bbce5/IMG_6277_F_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/281246d16a98af4fedc682f3b743dbdd1070f3e6a93682e26b0cd1f7bd76eb5c/IMG_6290_F_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/fb45eeec6e2ec5fb447d5649c36c7963358cc7fef194ffc6f7b7a83047766b65/IMG_6310_F_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/d0abf047cf08d1053dba663317f10a7fc806b997976222a510d56250c53535cb/IMG_6085_F_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/f2f016ba7b396a9545d28ccc1c32c5316b99b44e1c2da7ec1288da2ed33841ea/Scorecard_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/a6918199b086278309f04822154f43905ba411eea13bb019516389b07950ec9f/swag-copy.jpg)
![](https://freight.cargo.site/t/original/i/d99fa9fd468151f38ac378017002a06ac906cf9ca27877d7bd5d369d787e2eec/static1.squarespace.jpg)
![](https://freight.cargo.site/t/original/i/24fda2be426e3539c5b0545beebc6cc788773377fe501c35122d45e15cc0b347/IMG_6225_F_o.jpg)
![](https://freight.cargo.site/t/original/i/be314f375a680ca15ade03ada2f4c403a61777b80cd8da63b3890c232ac08116/IMG_5928_F_31_o.jpg)