The launch of a new campaign for Smirnoff, official sponsor of the NFL. As fans, WE always talk about our favorite teams in terms of “WE.” “WE” won the Super Bowl; “WE” got robbed; “WE” need an upgrade at QB. Being a fan means sharing deeply and personally in everything our team does.

We made 8 little films base on fan culture and traditions.

Smirnoff / McCann NY
Director: Jody Hill
Editor: Lawrence Young & Craig Deardorff
Music: JSM
Mix: Paul Weiss
Colorist: Ron Sudul
Production: Caviar LA