Stella Artois wanted to celebrate the craft that’s gone into their Chalice. So we asked ourselves if an object that looks beautiful could also sound beautiful. We partnered with Andy Cavatorta, an MIT grad known for the instruments he’s made for Bjork. Andy created four instruments using the Chalice and we gave them a stage in the Bowery - NYC’s musical epicenter. Cold War Kids then used the instruments to write a song, film a music video, and in live performances. The result: a rich brand experience complete with sounds never heard before.

Stella Artois / Mother NY
Artist: Andy Cavatorta 
Director: Dustin Cohen
Music: Michael Coffman